Data breaches can have a devastating impact on a company's brand reputation and consumer trust. Learn how to recover from a breach and protect your business from future incidents.
The top 5 latest trends in digital experience can help brands in upping their CX scenario, while also positioning themselves differently than the peers.
Artificial Intelligence can allow better understanding of customer behaviour. This in turn can help brands in delivering products and services according to customer demand and preferences.
This article highlights the evolving cybersecurity threats and the need for CTOs and CMOs to stay informed and take proactive measures to protect their organizations from potential cyber attacks.
Unlocking the Potential of Virtual Reality in Digital Experiences: explores the limitations of traditional digital experiences and the potential impact of virtual reality on user engagement and satisfaction. It discusses the benefits and challenges of incorporating VR into digital experiences and why businesses need to stay ahead of the curve in this area.
Pandemic has changed the way customers interact with brands. Google has introduced some new features and updates in its Google Marketing Live 2021 event to discuss the same.
Google introduces search console insights to help content creators understand how their content is received by the target audience and how well it is performing.
In the digital age, user data is a valuable asset for businesses seeking to optimize their digital experiences. This article explores the ethical concerns surrounding the use of user data for digital optimization and proposes solutions that prioritize user autonomy, transparency, and fairness.
Communication strategy plays a quintessential role in filling the gaps between internal and external communication. Transparency and consistency are required to maintain clear communication.
We now live in a world where going out has turned into taboo, although some of the countries have reopened, consumer’s confidence remains timid and spending intention is below pre-crisis level. As the new normal is settling down in the business world, they are left with no other option but to accept the reality behind COVID-19.
Several organizations and its new products and technologies or new business models have now turned their focus towards customer expectations and have made it their target. Hence, meeting those changing expectations and experiences is a challenge in this whole scenario. Organizations are rethinking their decisions on how to get engaged with customers and stay connected and enhanced.
