Google recently announced a fresh update to Google Analytics with an aim to facilitate privacy for marketing campaigns. The update provides private campaign response data to the marketers with the help of machine learning.
The customer is the most important element in this era, his voice, opinion, and feedback matters more than ever. Almost all organizations are moving towards customer experience and many organizations are facing challenges in terms of measuring their customer experience maturity.
Omnichannel content distribution is the new normal to engage the customers and enhance their experiences across all the channels (i.e paid media, owned media and earned media) throughout the customer journey. Create and distribute the content so that users will consume it through their journey to become a brand’s customers. Content to be available to the users across all channels when required.