Digital maturity can help brands work out a strategy to provide a holistic and consistent experience to customers across all channels. Deployment of a digital experience platform is a transformative step.
One issue with the pharmaceutical industry is that the individual who selects the product (Doctor) doesn't consume it. And the patient who consumes it often doesn't pay for it. The pharmacist who distributes the medicine might change the product at the last moment. And most often, the buyer may not know the difference between generic and branded medicine. So, it makes the sales process more complex.