The brands or businesses who are planning to implement a digital experience platform are often looking at a range of customer’s pain points that they want to address. If you wish to ask whether or not DXP strategy would work for your brand, these are the five points to consider.
Digital maturity can help brands work out a strategy to provide a holistic and consistent experience to customers across all channels. Deployment of a digital experience platform is a transformative step.
The recommender system should be personalized based on industry e.g. Media, commerce, publishing and this can be done using two major paradigms - content-based methods and collaborative filter mechanisms.