In the digital age, user data is a valuable asset for businesses seeking to optimize their digital experiences. This article explores the ethical concerns surrounding the use of user data for digital optimization and proposes solutions that prioritize user autonomy, transparency, and fairness.
We now live in a world where going out has turned into taboo, although some of the countries have reopened, consumer’s confidence remains timid and spending intention is below pre-crisis level. As the new normal is settling down in the business world, they are left with no other option but to accept the reality behind COVID-19.
Several organizations and its new products and technologies or new business models have now turned their focus towards customer expectations and have made it their target. Hence, meeting those changing expectations and experiences is a challenge in this whole scenario. Organizations are rethinking their decisions on how to get engaged with customers and stay connected and enhanced.
A decade ago, everyone believed in devices and sensors that would predict the occupancy and observe as well as enhance the settings accordingly. The recent activities in technology have shown new ways to interact with each other and across the globe. The internet of things has become a major part of our day to the daily life cycle.
Growth of number of IoT Devices is happening in a fast-paced manner. It is leading to growth in the number of connected devices and related applications, which is making handling of IoT environments complex and challenging.