Do you know if you take care of basic hygiene of your platform, it would improve ROI of personalization in a great way. Not only will it generate leads for your business, but will also create a great user experience and better impression on your audience.
Companies from various industries are trying to come up with customized offerings based on unique customer preferences. Traditionally, ‘One size fits all’ was the norm and Publishing industry used to have the same content available for everyone. And customers too had concerns of privacy and security about sharing personal data.