Pandemic has changed the way customers interact with brands. Google has introduced some new features and updates in its Google Marketing Live 2021 event to discuss the same.
Google introduces search console insights to help content creators understand how their content is received by the target audience and how well it is performing.
Google recently announced a fresh update to Google Analytics with an aim to facilitate privacy for marketing campaigns. The update provides private campaign response data to the marketers with the help of machine learning.