Intranet enable employees to work collaboratively to enhance engagement and thus productivity. Personalization is key to making employees more receptive to using the intranet on a regular basis and utilizing the information hosted on it. As expectations from the intranet evolve rapidly, organizations are compelled to step up from using the traditional intranet platform architecture to leveraging AI, machine learning and contextual processing to address growing needs. Personalization also helps in driving intranet adoption rates.
“According to a recent report published by Accenture Research and Frontier Economics shows that AI will increase economic growth by an average of 1.7% across 16 industries by 2035, with Information and Communication leading all industries.”
Importance of Intranet Personalization:
Intranet personalization allows organizations to improve the employee experience and lowers navigation time so users can find what they need quickly.Personalization delivers a range of meaningful content to the intranet users and automatically customizes content that is to be displayed on the user’s profile.An intranet personalization strategy helps to boost the employee productivity.Intranets with built-in personalization feature empower employees with quick information and insights on their personalized dashboards. They enable employees to customize the intranet based on their interests, preferences, and needs. Enabling users to add a personal touch to their intranet view can create a positive organizational culture.
Benefits
- Improved organizational culture
- Increased levels of employee engagement
- Enhanced productivity
- Ease of navigation
- Custom platform for blogs and articles
- Featured stories focused on employees
- Brand awareness
- Find information faster
- Sharing organizational news and timely updates
Best Practices
-
Personalize employee portal
The main purpose of an intranet is to broadcast information to employees in a hassle-free way.Adopt a modern intranet with advanced features, such as learning from user’s profile and behaviour analysis automatically to provide personalized content, customize the employee portal themes, customize widgets on landing pages etc. Featuring relevant content to employees amplifies the intranet adoption rate and justifies the overall intranet investment.
-
Offer customizable widgets
One of the best ways to drive intranet personalization is to provide employees with customizable widgets on their intranet portal. Employees can select prefered widgets of their interests and add to their portals for an easy picture of organizations updates.
For example, a few employees may want to have a news feed displayed on the page while others may want to view a feed featuring rewards and recognition, organization’s news, events, announcements, regional news etc.
In any case, the ability to customize widgets is improving employee engagement and enhancing employee experience with the intranet.
-
Personalized notifications
Notifying about the prefered news, events, announcements and other updates based on employees subscription can help to bring more personalization to the users in an intranet. Employees can opt for different categories like global news, regional news, department activities, project status, events, announcements etc. and get notified with the updates. These notifications will be user-specific and suggested automatically based on the user’s profile and preferences.
-
Chatbots for Personalized information
Chatbots provide personalized information right at the fingertips: AI-powered chatbots will allow employees to access relevant information anywhere, anytime and in a more personalized way through a conversational interface.
Chatbots also help in enabling the exchange of the latest updates as alerts to employees. They have the ability to decode the context based on what employees have subscribed for or the widgets chosen. Chatbots enable a tiny glitch of personalization from the decoded information and send personalized alerts to the employees with more relevant and user-specific updates.
They enable employee self-service: For most work issues, time is the main constraints even if it is a simple task,AI Chatbots can help to automate various approvals through workflow automation and provide a more personalized experience to employees.
Let’s consider the case of applying for leave.Introducing AI-powered chatbots in an intranet will greatly simplify the process of applying for a leave. Employees can chat with the intranet bot in order to quickly raise a leave request on behalf of the employer.The chatbot can then provide information about the number of leaves utilised and available. It can also take inputs regarding the leave type (emergency or casual) to raise a leave request and trigger a mail to the respective team within no time.
They simplify information discovery: An intranet chatbot can bring significant changes in searching for relevant information. Employees can interact with the bot and get personalized information like news feeds, documents, announcements etc. through a conversational interface.Subsequently, employees use the intranet more often to get relevant information quickly, which eventually boosts productivity.
Finding the right stakeholder: AI-powered intranet chatbots can help employees identify the right person from any department in an organization and get connected to share information with ease, thereby enhancing efficiency.
Businesses using the intranet are always looking for ways to keep employees engaged and coming back, and making the intranet a more popular place for your organizational needs.
To ensure that the intranet a go-to source of important information and relevant updates, it is vital that it offers personalized content addressed to meet individual employee needs. Providing news, events, alerts and links helps get things done, but providing them in the context of the user is key to your digital workplace adoption.
Getting people to understand the end product of personalization can be challenging. However, organizations with personalized intranet experience can eventually see a rise in their intranet usages.
