For over 17 years, Simran Khara had an impressive career spanning multiple industries - D2C, media, consulting and more. An alumnus of the prestigious ISB Hyderabad, she began her professional journey at McKinsey & Company, consulting on exciting consumer, retail and media projects across India.
Simran Khara: Redefining Home Cleaning with Koparo Clean
Khara went on to work at Star and Hotstar, India's largest media company, where she gained invaluable operational experience in scaling and monetizing consumer businesses. She even led Juggernaut Books, a pioneering digital publishing platform that redefined reading and writing for the digital age.
Yet, with all her diverse experience, Khara felt something was still missing. She hadn't yet found that one venture she could pour her entrepreneurial passion into - something that aligned with her personal values.
It wasn't until 2020 that Khara's true calling emerged when she founded Koparo Clean, an Indian startup providing safer, non-toxic and eco-friendly alternatives to common household cleaners laden with harsh chemicals.
Leading a startup to create sustainable, affordable cleaning and personal hygiene products
Simran Khara is the founder and CEO of Koparo Clean, an Indian startup that provides safer, non-toxic and environmentally-friendly alternatives to common household cleaners containing harsh chemicals.
Koparo Clean was founded in 2020 and is headquartered in Delhi. It is a small startup with only 1-10 employees currently. However, the company has gained significant attention and validation after appearing on the reality show Shark Tank India, becoming the first brand from the show to receive investment in the home cleaning and personal hygiene category for millennial families.
Before starting Koparo Clean, Simran had over 17 years of work experience across diverse industries like D2C, media and consulting, giving her the operational experience to scale and monetize consumer businesses.
Customer Acquisition- The First Focus
Koparo Clean's initial focus and expenses were centered on customer acquisition and developing its range of non-toxic cleaning products. In February 2024, the startup raised $710,000 in funding to fuel its aggressive expansion plans and tap into the growing revenue potential of eco-conscious millennial consumers.
Simran's mission with Koparo Clean is to create safe, sustainable and affordable cleaning and personal hygiene products specifically targeted at modern Indian millennial families. By providing alternatives to toxic household cleaners, the startup aims to educate consumers and drive a broader movement towards safer, environment-friendly living.
Creating an excellent customer experience
After nearly two decades of diverse corporate experiences, Simran Khara has finally found her true calling as an entrepreneur driving positive change. With Koparo Clean, she is empowering modern Indian families to make informed, eco-conscious choices for their homes and the environment.
However, Khara knows that building a successful, sustainable brand goes beyond just manufacturing great products. A pivotal part of Koparo's mission is creating an unparalleled customer experience that fosters loyalty and trust.
Drawing from her prior roles across consumer-facing industries, Khara understood the importance of putting the customer at the core of Koparo's business strategy. Every touchpoint, from the website and packaging to customer service, has been meticulously designed to deliver a delightful, hassle-free experience.
"We want our customers to feel that they are part of a larger movement towards sustainable living, not just purchasing a product," explains Khara. This customer-centric approach extends to Koparo's educational initiatives, where the brand provides resources and knowledge to help families transition to non-toxic, eco-friendly alternatives seamlessly.
Leveraging technology and data analytics to gain insights into customer preferences and pain points
Koparo has also leveraged technology and data analytics to gain insights into customer preferences and pain points, allowing them to continuously improve and tailor their offerings. The company's direct-to-consumer model ensures a high degree of transparency and personalized engagement with customers.
This obsession with delivering an exceptional customer experience has already started paying dividends for the young startup. Customer reviews and social media engagement reflect a growing community of loyal, satisfied consumers who appreciate Koparo's products as well as the brand's unwavering commitment to its values.
As Koparo Clean scales up following its successful funding round, Khara remains laser-focused on nurturing this customer-centric culture. "Our goal is to become a trusted partner in every Indian household's journey towards sustainable living," she states. By seamlessly blending high-quality eco-friendly products with a top-notch customer experience, Koparo Clean is well on its way to achieving that ambitious goal, one happy customer at a time.
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