In the digital age, user data is a valuable asset for businesses seeking to optimize their digital experiences. This article explores the ethical concerns surrounding the use of user data for digital optimization and proposes solutions that prioritize user autonomy, transparency, and fairness.

Communication strategy plays a quintessential role in filling the gaps between internal and external communication. Transparency and consistency are required to maintain clear communication.

We now live in a world where going out has turned into taboo, although some of the countries have reopened, consumer’s confidence remains timid and spending intention is below pre-crisis level. As the new normal is settling down in the business world, they are left with no other option but to accept the reality behind COVID-19.