We now live in a world where going out has turned into taboo, although some of the countries have reopened, consumer’s confidence remains timid and spending intention is below pre-crisis level. As the new normal is settling down in the business world, they are left with no other option but to accept the reality behind COVID-19.
Several organizations and its new products and technologies or new business models have now turned their focus towards customer expectations and have made it their target. Hence, meeting those changing expectations and experiences is a challenge in this whole scenario. Organizations are rethinking their decisions on how to get engaged with customers and stay connected and enhanced.
A decade ago, everyone believed in devices and sensors that would predict the occupancy and observe as well as enhance the settings accordingly. The recent activities in technology have shown new ways to interact with each other and across the globe. The internet of things has become a major part of our day to the daily life cycle.
The consumer advocacy groups and antitrust regulators increase their scrutiny on Google’s planned acquisition of Fitbit. Last year, Google announced that it was buying Fitbit for $2.1 billion. But they had stated they will complete the deal in the year 2020.
Virtual Reality (VR) and Artificial Reality (AR) have always shared a parallel bond with each other, these hope to influence the way we work and live together. As VR/AR is changing the world rapidly through becoming more powerful and capable of creating the high-quality visuals. The coherence between AR/VR and its human interaction will develop, leading to a natural understanding and new methods of interaction with the virtual space.
Artificial intelligence can effectively provide an accessible, intellectual, and informed customer experience during any situation in the customer journey. Along with artificial intelligence, end-to-end customer journeys can be integrated and made more personal, which is why they are more personal to the customers.